Rediscover nature in beauty with WeWood, the avant-garde approach to sophisticated sustainability. Made of 100% natural wood, these high-tech timber timepieces fill the forest, as WeWood plants one tree for each watch sold.
WeWOOD partners with American Forests to plant one tree for every WeWOOD purchased.
Our Goal: Restoring Mother Nature - One Watch at a Time
Established in 1875, American Forests is the nation’s oldest nonprofit conservation organization, and is recognized as a world leader in environmental restoration because of their dedicated tree-planting efforts.
This year, American Forests’ Global ReLeaf Campaign will plant 4.8 million treesin 43 projects in 14 states and 10 countries to help restore forests important for wildlife, clean water, and carbon sequestration.
There are two types of Global ReLeaf projects:
1) In urban areas, trees are planted through the Global ReLeaf Fund. The program also encourages individuals to plant trees around their homes and businesses or join community groups to plant trees that shade, cool, and beautify their neighborhoods.
2) Most of our trees are planted in ecosystem restoration projects called Global ReLeaf Forests. Many of these areas have been damaged by natural or human causes. These trees help clean the air and water, filter polluted runoff, slow global warming and erosion, and provide habitat for wildlife.
By the end of 2010, American Forests will have planted over 35 million trees in projects across the United States and internationally.
The goal is to plant 100 million trees by 2020.